Call it
pay-per-click, PPC, cost-per-click, CPC or AdWords, they are all the same
thing. Commonly referred to as PPC, pay-per-click is an ad model that directs
traffic to your site, giving it more exposure and a better chance of conversion.
In PPC
model, the advertiser will pay the publisher for each click that refers the
visitor to advertiser’s site. It is as simple as that – you pay publisher
for every ad-click.
How does PPC work?
When you
sign up for PPC services, your ad will appear on top, bottom or besides the
natural results of Google SERPs.
When
people search a specific term related to your business, they will get your
business listed separately under the AdWords section. See the picture below.
As you can
see that AdWords ad appears separately from natural results. This means PPC is
immune to SEO (Search Engine Optimization). Your ranking at the top (or side/
bottom of Google SERP is actually guaranteed.) But is this all?
Benefits of PPC
Not at all!
PPC gets you:
1. Highly targeted ads
2. Highly niche traffic due to
targeting.
3. Highly detailed reports, hence measurable
performance and results.
4. Highly measurable leads from your
site via Google Analytics, thus measurable ROI.
5. Highly insightful.
6. Highly transparent.
7. Highly flexible payment options.
8. No production costs (but setup and
maintenance costs apply).
9. Highly flexible in terms of ad campaigns.
(New ads can be added and old can be removed/changed immediately.)
Above are
some of the core benefits of PPC. It is clear from the aforementioned that if
used wisely, the PPC/ CPC model can be very effective in doubling – even tripling
sales.
